2017 is the year of the Yes. Why am I saying that? Is it because it’s a new year? NO. It’s because you are worth more than a no. This post is specifically written for bloggers. It’ll have some relevance for others, but on the whole, it’s written for someone who could identify with what I’m going through.
As a blogger who has above a couple thousand on Instagram, I get pitched. Don’t get me wrong, I still pitch as well, but every so often, I do get people and companies emailing me. When I pitch, I send a lot of pitches for one project because at the end of the day, I know that there is a strong likelihood that more than half will either not respond or will turn me down. It’s sad but true. I’m no mega-blogger that people are dying to work with and I know that. But then again, what do I do when brands turn me down or hotels tell me they don’t want to host me? Do I sulk and walk away with my tail between my legs? Hell no.
I keep going until I find the right people to work with and when I find those brands, I create a working relationship. Getting a no is really hard at times, especially when I’ve worked hard over the past 3+ years to grow to where I am today, but there are people who at the same time started a year ago, but have bought their followers and ended up getting major work and campaigns, solely because of their numbers. We all know who they are, but do brands care? No, for the most part, they do not.
No’s are very powerful when it comes to campaigns because they can make or break your budget for the year. They can lift you up and make you excited to work for the week, but they can also ruin your day and make you consider quitting. Don’t quit, especially if you’ve put so much hard work into it already. It’s not worth the pain and regret, and often times, you’ll end up wishing you hadn’t quit. Don’t let the no’s win because that means they weren’t right for you. This is your work and your brand. A no is almost a gift because if they’re not the right fit now, they most likely will never be.
Now let’s talk about No’s from the other side…when you need and should use a no. As a blogger, you can’t just do everything for the money. It’s not worth it and at the end of the day, your followers are going to hate you for it. Selling out doesn’t do anything for you, it hurts you ultimately. Giving out No’s doesn’t have to be a regular thing, but when it comes down to it, you have to learn when a campaign is truly worth it and in line with your branding. If it isn’t and you can go without the money, say no. It’s not that easy, especially for smaller bloggers who want to grow and get exposure.
If a brand is not willing to pay you for your work, you have to know when to buckle down and know what your worth is. As a blogger, you are a representative of the brands that you work with to your readers, and as someone who frequently reads other blogs, I can tell when a blogger doesn’t really love the brand they’re working with. You can’t come off as fake in this industry or you won’t succeed or last very long. Readers like honesty and quality, so if you don’t think you can do either of those things with your readers, then there are some things you just need to say no to.
SHOP THE POST:
The word “No” is very powerful, but it doesn’t need to ruin your life or your career in blogging. As a writer/blogger/photographer/whatever you do, the word no allows you to define your worth and can provide immense motivation. Each time I get a no, it makes me want to work a little harder to get to the top. I want to show the people around me that I can succeed in blogging. No matter what people say or tell me. I’ve done so much in the last year personally, and want to know how I stay motivated? No. Just that one little word. It keeps me going and reminds me that at the end of the day, I can always be better and do bigger and greater things.
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