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Jordan Taylor C

Blogging Tools

Why I Keep Relaunching My Blog

09/06/2021

Restarting a blog isn’t easy. Each time, it comes with some sort of change. A new blog layout, a new name, new niches. I believe I’ve done this almost 4 times and each one is something new. But the question is…why? When I stop, why don’t I just leave it and not come back? Why do I keep reopening this chapter of my life? Why have I kept this going? I have a few reasons why I keep doing this and today, so let’s get into why I keep relaunching my blog.

Jordan Taylor C - Why I Keep Relaunching My Blog, relaunching my blog, relaunch blog, relaunching a website, about my blog, relaunching lifestyle blog

First, we have to talk about growth. I started this blog under a different name back in 2014. That’s almost 8 years of working and creating. So yes, of course, I grew in that time. Part of that comes from loss. I lost both of my parents in 3 years. I’ve lost friends. Dreams dashed. At the same time, that growth also comes from good. I have a really great partner. Next, I leave for grad school in a few months. I met great people.

During my lows, I chose to stop. I just couldn’t keep this going along with the other things in my life. I attempted to create a lively, perfectionist persona here, even though it’s not always how I truly feel. The growth during the last 8 years inspired new blog post topics and new opinions. A big reason I choose to continue the blog is because of this growth.

People always talk about the different seasons in one’s life. Sometimes, my main focus is being a blogger and creating. Sometimes, I couldn’t be further away from it. During each instance of relaunching my blog, I’m in the season of my life where this is something I want to do. In different moments and seasons, I change. I grow. I falter. Sometimes I figure out where and who I want to be, but in others, I feel just as confused as I do most other days. Being in different seasons doesn’t mean I give up on this site. It just means that I know myself well enough at a certain moment to know if this is the best way to preserve my mental health and my body.

Jordan Taylor C - Why I Keep Relaunching My Blog, relaunching my blog, relaunch blog, relaunching a website, about my blog, relaunching lifestyle blog

At the end of the day, this blog is a personal project. It serves as a portfolio. A place for me to share small pieces of my life. The blog is where I can share my experiences and hopefully help someone coming behind me. I pour into this blog, whether I’m writing or not. I am constantly looking for new ideas, planning, and negotiating. Pouring into the blog doesn’t mean writing. Sometimes I write, but other times, I try to fix the SEO so more people can find me here. It’s a labor of love. One day, I might shut it down, but for now, I see this being a major part of my life.

Constantly relaunching my blog is one of the parts I love about it. I have the flexibility to do as I please and that’s the beauty of blogging. While I know consistency is key, it’s also great for me to be able to do this as I please. I never want to force this part of my life and I don’t plan on it. So I hope you’ll stay on this ride with me and see where it takes us! If you want to be up to date, sign up for my email list below for all the latest!

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Get To Know Me

Get To Know Me

My name is Jordan Chapman. I’m a London-based content creator and photographer! I created this little corner of the internet to share my life, travels, and lessons with you all. I’m here to share authentic lifestyle, travel guides, student & blogger resources, and more with millennial and gen Z women. I’m glad you came by, so be sure to stay and take a look around!

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