Again with the relaunch, maybe this time I’ll stick with it. I don’t know if this can really qualify as a relaunch. Yes, new layout, new logo, new posts, but same name. I guess if anything is relaunching, I would say it’s me. A new and hopefully improved Jordan that missed her work. I’ve tried doing a million other things to make up for how shooting, writing, and just being a presence online make me feel, but nothing is like it.
A few months ago, I was in London and had the privilege of taking photos with one of my favorite photographers, Yossy. She’s a definite talent and if you’re London based, do check her out! That day of shooting really took me back to my basics and back to my roots and it hit me during a wine-induced revelation with a friend later that night. No matter how frizzy the Tube made my hair, how removed from creating I’ve felt over the last 3 or so years, when I’m shooting or writing, I am in my zone and this is something I just can’t let go of.
I’ll be honest. I lost myself after my dad died. I don’t exactly know what happened, but doing this just didn’t feel the same. At times, I would open my laptop and write, but never post. It didn’t feel right. He was one of my biggest supporters of this big endeavor, and I’ve been dealing with that in my own way. In doing so, I’ve also reminded myself that he would not want the effort he put into me when I first started this crazy thing back in 2015 to go in vain. My dad didn’t raise a quitter. So that’s exactly what I’m doing. I’m not going to quit on myself because I know that’s something he would not want to see from me and I can do better and I will do better. In this “relaunch”, I’m coming in with the mantra:
I will be better at this than the last time I started. My work will grow to bigger heights. I will grow more than I did in all of the years combined. No matter how hard it gets or how tired I am, I will not give up on this.
Being a creative was a dream of mine since I was a little girl. In high school, I applied to every art school in the country for design and got into a couple. I decided to take the straight and narrow and go to a liberal arts university like Emory University. While my time there was amazing, I know that I didn’t flourish in the same way as I would if I had gone to a different university.
Coming back into this journey, I want to put my heart into it again, and I will. I’ve been working non-stop for a month now to set up a system that works with my working lifestyle. Making sure that this is a sustainable model for me moving forward, but also getting things done. In the past, I tried to do too much too often, which led to me burning out. Burnout equaled losing touch, and an inability for me to feel like I wanted to dive back in.
This new and improved site will spotlight what I love and sharing the aspects of my life that not only are fun, but also those that make me, me. The entire business of being an “influencer” is not in my wheelhouse. I don’t want to influence people to do something just because I like it. I want to share the good, the bad, and the in-between for all of the things I love. If people happen to like it, great. If not, then there’s always more to share.
I’m looking forward to telling people more about my travels as I explore this massive world. I won’t completely drop fashion because I love it and who doesn’t love a nice dress. What changes is that I want to talk about sustainability and how we can avoid contributing to the massive amounts of waste that the fashion industry creates. We’re gonna have some talks about mental health, the toll burning out takes on the body, and how we can do a little more self-care. Also, tips on photography and creating, because I want to share more about something I love and am good at?
This is a snippet of what is to come. I am truly excited to share this journey with you all once again. There will be a lot of new and exciting things to come for sure, so get ready to experience it and let me know what you think down in the comments below! Also, let me know what you would like to see from me to make this a positive experience for everyone! xx